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»Dubai»Internet»Digital Marketing - The perspective of a Novice

Digital Marketing - The perspective of a Novice

Posted by : Dubaionline Editorial Team on Mar 26,2018 12:29 PM
Digital Marketing - The perspective of a Novice In the era of Digital Transformation, we all know what digital Marketing means and how Businesses need to gear up with ever changing trends & technologies. The business landscape has changed and it has become increasingly difficult for traditional and small businesses to keep up with this fast changing online environment and compete with the new generation Digi-tech companies. Once the market leaders, now see their business going down and losing their market share to these newly formed Digi-tech companies.

As one the leading Digital Marketing agency in Dubai , we come across many such business owners where they know that they are facing a challenge and that there is a problem but they don't know the solution to it.All they know is their business is going down and they want themselves all over the internet but don't know how. They understand the value it may bring to their business but sometimes fail to assign a value to those who really put efforts in giving shape to their online presence.

Few basic issues that they face are -

  1. Lack of understanding of the digital space and new technologies.
  2. Not able to identify the right resource and build up a team.
  3. Lack the ability to understand and appreciate the right resource.
  4. Owing to their Little knowledge of digital marketing, they are unable to understand the time and resource requirements.
  5. Want fast results by way of Organic :)
  6. Frequent change in decisions leading to financial burdens with no results.
  7. Reluctant to spend on paid campaigns.

With so much to do and so little information, it becomes difficult to bring them on the same page and sometimes this might lead to distrust & disagreement. Therefore as a Digital specialist, we feel that our role is also to educate them during the process of digital transformation. It is our role to tell them what this transformation could do to their business but at the same time give them realistic scenarios. It is important to build trust and let them know that whatever we are doing might take time to show results but will eventually start showing results if only they could help us with their trust, patience and cooperation. While we help them understand and appreciate what we have done for their business, this, in turn, will help foster a long standing relationship with the client and a happy client means more business and more happy clients.

Therefore at Dubaionline we go an extra mile to educate our clients and empower them so that they can help us while we craft their digital story. Dubaionline.ae is owned and managed by Gulf Infosoft DMCC, one of the leading Website designing and digital agency in Dubai.


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